- Besides it being shoot with a BAD cell phone camera and some students covering the object actually shot? (If you don't get it look at the "lunar lander" in bottom left of the picture.)
- Obviously a good marketing idea someone had six months ago can be realized. Unfortunately someone else got the deal, because the person that got it earlier didn't go into realization because "he heard that such marketing is forbidden in his jurisdiction". (even if that was true it would perhaps still work if the penalties are low enough not to overextend the costs...it depends on the business plan)
- Lesson learned: 1. Never believe unconfirmed rumors; quality information = money, a lot of money. 2. taking a concept that works and using it "at home" can be lucrative. Especially if you are first. Just think of Poravnava d.o.o.
- But all is not lost for this entrepreneur:
- Go to some competitive marketing agency and present your idea to them. (They have the customer contacts, remember?). Don't forget to impress them with a NDA and a business plan.
- Arrange the same or competitive firm to produce some of these lunar landers (maybe even local producers, that are cheaper).
- Pedal away.
- And don't forget that there are new marketing methods being developed all the time (for example writing text on lines in parking lots :) ) . Find them. Use them.
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