- Bought new furniture and are disappointed with all the defects of the delivered product?
- Water leaking into your newly bought apartment?
- Has your car broken down too fast?
- Create a web forum (it must be based on the B2C principles)where people can complain about products.
- Use categories used on big C2C web markets.
- Add legal and practical advice on what to do when things go wrong (following categories).
- Get funding from the state or consumer organizations. (Association with a special significance, would work quite well here)
- Ads.
- Grow to services and when you gather enough data, create ratings.
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