- In the postindustrial society it is mostly about selling services. Many times these include public speaking or giving a presentation.
- Though many speakers prepare themselves diligently, they still make small mistakes, that make their service average.
- By focusing on real life practice, real improvements can be achieved. The difference between observing and evaluating a speaker / presenter at work or giving him rethorics classes is the difference between teaching driving in a car on the road and trying to teach him how to drive in a classroom.
- Learn more about evaluating speakers.
- Create a methodology and do some free test runs.
- Start offering your services. At first target the employers of these public speakers - for example a university or a consulting firm. Furthermore, try and focus on the proactive individuals - mostly start up firms / individuals.
- Too keep expenses low, teach students how to evaluate, using the existing methodology. Make sure you hire capable people. Always make sure the quality of evaluations and advices is adequate. Send people in pairs, install quality control mechanisms.
- Grow form there - sell improvement classes by adding some theory to practices, not the other way around.
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