- Most of the new consumers like to check web forums and reviews, before they buy. It doesn't matter if it is about a guitar, heating pillows, car, condoms or elections...we like to see what other people think about it and how they like it.
- Some think that organized sites like twitter will be enough. I am not so sure.
- Some products, services and politicians...would certainly need some positive "user" opinions online.
- Create a professional PR assault plan. Use modern project planning software and methodologies.
- Get a bunch of creative and articulate people. Make sure they aren't stupid. Prepare some guidelines for them and ensure they get paid for their successful work. If they fail they should get free beer. Use google analytics/webpage visits as a measure of success.
- Experiment if it works - for free or very cheaply.
- Sell your services quietly.
- Make sure you don't cross the line into the illegal.
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