- Coffee and its logical next step (redbull) sometimes just don't suffice anymore in the ever more demanding study and business environment.
- Almost everyone is going to say they would never use such stuff...but in times of need things change.
- I have noticed that DM next to law faculty had only one dose of pills for improving memory left (there was space for at least 10 more doses on the self and these pills were made out of some fishy substance, literally).
- So,I am going to go out and say that a market for "mental enhancers" exists. Since many of these are illegal: amphetamine, cocaine, ephedrine and other kinds of "artificial" brews and we don't want to become drug dealers...lets look at alternatives:
- The legal ones: 1. Oxygen 2. vitamin mixes 3. other kinds of caffeine dosage and 4.the commercial stuff (more on that here (slovenian) and in wikipedia).
- So how to make money out of them.
- There are very few legal importers of the commercial stuff. So make a decent business plan and go to an established drug importer and convince them to finance your project and give you a cut. Furthermore, make sure your marketing is very innovative since you are mostly selling "ginko oils...".
- Offer the pub owners next to libraries, faculties and business districts an option to offer their guests a dose of oxygen to wake up. I think oxygen bars went a step too far and mostly failed because of it. A discrete flyer on tables could just get enough interested guests to try. Just like Cedevita. All that you have to do is to get pub owners a decent supply of bottled oxygen (in doses), which look less awkward than those climbers use on Everest.
- Combining the best of points one and two, you could try and sell "fancy" drinks that "enhance mental productivity..." Why should Cdevita have a monopoly in this field. Its all about marketing. And it should also taste good. Find it, import it and distribute it.
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